Evaluation - 5 - addressing the audience

How did you attract/address your audience? 

I did this in a number of ways. One way in which I did this is by using a plug.

By using a plug this will grab the audiences attention. The whole reason of using a plug is to entice the audience into giving them the chance to win free items, for example they can win free concert tickets or a free holiday etc.
By including the plug it will give the audience a chance to win something in return if they chose to enter the competition. The plug I used to win 'K.O' tickets is used because 'K.O' is the main artists in this issue of the magazine. 
The use of a plug targets a niche audience as it targets a specific audience and their interests. I used the plug 'Win free K.O.' tickets. This targets K.O fans as they have the chance to win the tickets, allowing a wider audience to buy this specific issue of the magazine due to the chance to win tickets. This gives a positive impact on the buyer and will encourage them to buy more issues of magazine.
The audience was students meaning that they won't all have a lot of money to spend on concert tickets and also the subscription fee might still be too expensive. Therefore I gave the students the chance to win the free concert tickets as well as only paying £2.50 for the magazine. This is an easily affordable price to the average student, this allows me to keep on targeting a specific audience which is the students.

By using a list of artists featured inside of the magazine it will attract the audiences of these artists used in this list of artists. 

By using these artists this will allow their fans to buy the magazine as they will want to read more about the artists that are listed. This gives my magazine a specific audience of students who listen to Rap/Hip-Hop as this is what music genre these artists fall into which therefore is the genre of my magazine as this is why they are featured on it. 

Fans of these artists will now be willing to buy the magazine to read an article on them. Also new customers of the magazine may still read up on these artists and then may end up liking them and will encourage the new customers to carry on buying the magazine as they may think that artists they don't yet know but might like will be in future issues of the magazine.

Also by using an artists with a quote featured in the story this then gives the audience an insight on what the story is about. This is meant to entice the audience into buying the magazine to read the article on this specific artists. Kid Ink is an American Hip-Hope artist. This also gives my magazine a specific audience which is Hip-Hop artist. Fans of Kid Ink will want to read the article as it is on an artist they like. Also people who buy the magazine might not know who Kid Ink is, This will then give the customers a new reason to carry on buying issues of the magazine as artists they like will be in the magazine even though they might not who they are yet. This will also encourage the wide spread of an audience as people may want to find and listen to an artist they don't already know.

Then if the reader then goes on to like this artists they could tell more people about this artists and the magazine they found the artist in, which is my magazine 'Sounds'. This will then increase the general number of audience.