Evaluation - 4 - Target Audience

Audience research is important because...
It allows you to design the magazine to the target audiences general taste which in turn, increases sales.
It gives you a better understanding on what stories to include and who to base them on.

Questions I need to ask

How much you willing to pay (ask this to 5 people)

What artists would you like to see in the magazine

What kind of stories would interest you

What kind of colours would attract you

What kind of clothes would you expect to see from the models

How frequently would you like the magazine to be published (daily, weekly monthly)

Paper copy or electronic copy and why

What props do you associate with the genre

What do you want to see more in music magazines (mise-en-scene)

Target Audience response 
What artists would you like to see in the magazine?
The audience responded with very similar answers which included artists such as: Kanye West, Kendrick Lamar, Kid Ink and chance the rapper 
What kind of stories would interest you?
The audience would like to see stories about the artists childhood, before they were famous and also what it's like going up on stage in front of thousands of fans. The audience would also like to know what motivates the artists to carry on with their career in music. 
What kind of clothes would you expect to see from the models?
When asked this question the audience responded with the same answers, in the magazine they would expect the males to wear baggy clothes and for women they would expect them to wear tight clothes.
How frequently would you like the magazine to be published? 
The audience answered with a number of different answers, some said daily, some said weekly and some also said monthly
Paper copy or electronic copy and why?
An even number of answers were given to this question, some would like an electronic copy because then the magazine can't be damaged as it will be seen on a tablet or computer etc. However people would prefer it as a paper copy as they would like to hold the magazine and be able to take it anywhere they would like.

This shows that the audience would like similar things in the magazine, for example they said they would like to see artists such as 'Kid Ink' in the magazine, therefore to please my initial target audience of teenagers I added the desired artists they wanted to see into my magazine.
The reason I targeted teenagers is because they have a lot of leisure time after college. In this time they could purchase my magazine and read it, if the first buyer has finished reading the magazine and they leave it around the house due to students mostly living with other people then another person in the house could pick up the magazine and then read it. This will widen up the audience and also increase purchase numbers because if they like it they would possibly subscribe to magazine.
Also the audience said they would expect baggy clothes for the males, this is shown as on the front cover the model is wearing an open button shirt, this also supports the stereotypical view on this specific genre.