These are the mock ups I have made so far. This is my progress on Google mock ups so far.
I changed the mock up so that the text of 'Tyler The Creator' is in the middle of the magazine and has no background so that there isn't a white background covering the top Tyler is wearing. This still needs 'More Inside' adding to it
This is the final Google mock-up of Tyler The Creator, I added 'More Inside' since the last progress screenshot.
This is an example of how I would layout my magazine.
Audience research is important because... It allows you to design the magazine to the target audiences general taste which in turn, increases sales. It gives you a better understanding on what stories to include and who to base them on.
Questions I need to ask
How much you willing to pay (ask this to 5 people)
What artists would you like to see in the magazine
What kind of stories would interest you
What kind of colours would attract you
What kind of clothes would you expect to see from the models
How frequently would you like the magazine to be published (daily, weekly monthly)
Paper copy or electronic copy and why
What props do you associate with the genre
What do you want to see more in music magazines (mise-en-scene)
Demographics are set out into a table for target audience. There are six groups for the target audience. They are named group A, group B, group C1, group C2,group D and group E. In group A the target audience is towards your upper class people, such as Higher management in business, bankers, lawyers, doctors and other professionals that are in a high class. Group B: is Middle management, this includes workers suck as teachers, creative and media people such as graphic designers. Group C1: is Office supervisors, junior managers, nurses and specialist clerical staff. This is known as white collar. Group C2: is skilled manual workers, this includes plumbers and builders. This is known as blue collar. Group D: is Semi-skilled and unskilled manual workers, more of working class citizens. Group E: is unemployed people, which includes students, pensioners casual workers. Target Audience response What artists would you like to see in the magazine? The audience responded with very similar answers which included artists such as: Kanye West, Kendrick Lamar, Kid Ink and chance the rapper What kind of stories would interest you? The audience would like to see stories about the artists childhood, before they were famous and also what it's like going up on stage in front of thousands of fans. The audience would also like to know what motivates the artists to carry on with their career in music. What kind of clothes would you expect to see from the models? When asked this question the audience responded with the same answers, in the magazine they would expect the males to wear baggy clothes and for women they would expect them to wear tight clothes. How frequently would you like the magazine to be published? The audience answered with a number of different answers, some said daily, some said weekly and some also said monthly Paper copy or electronic copy and why? An even number of answers were given to this question, some would like an electronic copy because then the magazine can't be damaged as it will be seen on a tablet or computer etc. However people would prefer it as a paper copy as they would like to hold the magazine and be able to take it anywhere they would like.
Vibe magazine is now an online only magazine owned by SpinMedia. Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers.
A grey colour scheme is used for the background and the image of Kanye, the background has a 'V' spread over the full page to show it is from 'Vibe' magazine but the only colour used is the mysterious hand coming from behind Kanye West placing the red heart on Kanye's chest. Due to the heart been the only colour it instantly draws the audiences attention. This shows Kanye's love and passion for music. Not just passion for music but the clothes Kanye is wearing is seen as fashionable in today's world and shows that 'Vibe' isn't just about music it is also about fashionable clothes.
The reason for using such a famous artist such as Kanye West is because the readers will instantly recognise the artist due to him been so famous and will instantly recognise that this magazine is a Hip-Hop/Rap magazine as this is what genre Kanye represents with his music.
On this contents page you can clearly see the heading as 'contents' on the top right side of the page, underneath this also to the right you can see the sub heading 'features'. This 'features' section briefly gives the reader an idea of what is inside the magazine and what the main stories are about. Further down the right hand side of the page you can see the sub heading 'fashion'. This is used to separate story headings and fashion news. On both lists you can see page numbers next to the relevant story title, this is so that the reader can easily get to the story they want without having to look through the full magazine.
On the front cover of the Vibe music magazine there is a medium close-up of the rapper Lil Wayne. The masthead which says 'Vibe' is in bold white writing and is partly covered by the image of Lil Wayne which is centered on the magazine cover. Above the masthead is names of various artists which are in this issue of the magazine such as 'Meek Mill, J. Cole' and 'Pusha T' as well as above the masthead there is also artists down both sides of the masthead and image is names of other rapper artists such as 'Tupac' and the headings to the main stories inside the magazine, the artist names are in bold black writing which stand out against the grey background, and the heading to the story title is underneath in white writing 'menace to Hollywood'. In the bottom left corner is the bar-code. Vibe magazine is now an online only magazine owned by SpinMedia. Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. Lil Wayne is on the cover of the magazine, his music is mainly hip-hop, due to him been on the front it suggests that this magazine will also be a hip-hop magazine. This magazine is aimed towards fans of hip-hop and rap music, mainly aimed towards teens and young adults as this is seen as the typical age for this genre of music listeners. Lil Wayne is wearing a red jacket and nothing underneath, he is also wearing black sunglasses, on the sunglasses you can see an American flag, showing that Lil Wayne is an American rapper. Due to the American flag been on the glasses and the fact Lil Wayne is wearing a red jacket suggests he is passionate about his rapping and especially about America.
